ERDEMxHM: Grey hoodie

This year, H&M has teamed up with London-based designer Erdem, for their exclusive collaboration and the big launch happened last week.

I was invited to the VIP pre-shopping event in Zagreb by H&M, so I was lucky enough to put my hand on few pieces. I couldn’t take many pictures at the event as people were grabbing clothes and the place was full of fashion enthusiast, but here it is my first look, wearing my favourite piece from the collection.

The capsule collection is a very romantic one, inspired by English countryside and flowers. All the pieces from ERDEMxHM collection are amazing, but since flowers and laces aren’t that my style, I kept it casual and chick.

Photo by Enja Brelih Photography


H&M ERDEMxHM hoodie, H&M pants (similar here from Mango), Mango boots, Zara bag



  1. Kris North
    November 9, 2017 / 3:00 pm

    Looks great!, what size is the hoodie?

    • Alja
      November 9, 2017 / 3:01 pm

      Thanks 😉 It’s in size small, they’re quite oversized.

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